Overview
PPC & Performance Marketing Strategy
Google Ads rewards accounts that know exactly what a customer is worth. So before we touch bids, our PPC team fixes conversion tracking, imports offline conversions from your CRM where possible, and agrees a target CPA or ROAS with you based on real margins.
Then we run Search, Shopping, Performance Max, YouTube and Display as one paid search program, with landing-page CRO treated as part of the job. It’s performance marketing in the literal sense: every dollar is measured against pipeline or revenue, and budget moves toward whatever is working that week.
Whether you have one Google Ads account or several brands to run, the setup is the same: you own the account, you see every change, and our work is judged on cost per lead and return on ad spend. Our Google Ads management services cover Search, Shopping, Performance Max and YouTube, so one pay per click advertising agency handles every campaign type.
Why It Works
Why Choose Our PPC Management Agency
Tracking You Can Trust
Enhanced conversions, offline conversion imports and clean GA4 setup mean Smart Bidding optimizes toward real revenue and qualified pipeline, not form spam.
Performance Marketing Discipline
Targets are set from margins and lifetime value. Budgets move weekly toward the campaigns that hit them, and anything that doesn’t is cut or rebuilt.
Landing-Page CRO Included
We test headlines, offers and page structure alongside ads, because improving conversion rate is the fastest way to lower cost per acquisition.
Your Account, Full Transparency
Campaigns run in your own Google Ads account with full access, so your data, audiences and history always stay with you.
Industries
PPC Marketing Agency for US Businesses
Ecommerce & DTC
Shopping campaigns, Performance Max and Merchant Center feed management, optimized to ROAS and contribution margin.
B2B & SaaS
Google Ads lead generation with offline conversion imports, so bids optimize toward qualified pipeline instead of form fills.
Local & Home Services
Call-focused search campaigns with location targeting and call tracking for businesses that sell in specific cities.
Healthcare & Professional Services
Compliant search campaigns for clinics, law firms and advisors, built around high-intent keywords and booked appointments.
How We Work
PPC Agency Services for US Businesses
Google Ads Account Management
Weekly search-term mining, bid and budget changes and ad testing from a Google Ads management agency that treats your account like its own.
PPC Audits
A review of structure, search terms, bidding, tracking and landing pages, with a prioritized action list whether or not you hire us.
Campaign Builds
As a paid search marketing agency, we build new accounts and campaigns from keyword research, margins and target CPA, then launch them with tracking verified on day one.
Shopping & Performance Max
Merchant Center feeds, product segmentation and asset groups for ecommerce brands selling through Google.
Landing Page Testing
Headline, offer and layout tests run alongside ads, because a better conversion rate lowers every cost in the account.
Clear Monthly Reporting
Spend, CPA, ROAS and revenue in one report, with notes on what changed and why.
Pricing
Simple, Transparent Pricing
Choose the plan that fits your goals.
Starter
Google Search campaigns for businesses getting started with paid search.
- Google Search campaigns
- Conversion tracking with GA4 & Tag Manager
- Keyword & negative keyword management
- Monthly performance report
Growth
Search, Shopping and Performance Max with weekly optimisation.
- Search, Shopping & Performance Max
- Merchant Center feed management
- Weekly bid & search-term optimisation
- Ad copy & asset testing
- Landing-page CRO recommendations
- Bi-weekly reporting
Scale
A full Google Ads programme with a dedicated PPC specialist.
- Search, Shopping, Performance Max, YouTube & Display
- Dedicated PPC specialist
- Offline conversion imports & attribution
- Remarketing & audience strategy
- Weekly reporting & strategy calls
All plans are fully customisable. Contact us to discuss your specific requirements and budget.
FAQ
Frequently Asked Questions About PPC
How much does PPC management cost?
Our management fee is shown in the plans on this page and depends on account size and complexity. Ad spend is separate and billed by Google directly to your account.
Are you a performance marketing agency?
We manage Google Ads with a performance marketing approach: every campaign is measured on CPA, ROAS and revenue. Facebook and Instagram advertising is handled by our Facebook Ads service.
Do you manage Performance Max and Shopping campaigns?
Yes. We manage Merchant Center feeds, Shopping campaigns and Performance Max asset groups, with brand and non-brand demand separated for clear reporting.
Will we own our Google Ads account?
Always. Campaigns run in an account you own, and you keep full access to all data and conversion history.
Do you offer PPC audits?
Yes. A PPC audit reviews structure, search terms, bidding, tracking and landing pages, and gives you a prioritized action list whether or not you hire us.
Why hire a PPC management company instead of running Google Ads in-house?
A specialist team sees patterns across many accounts, keeps up with Google’s constant changes and has time for weekly search-term mining and testing. You keep full ownership of the account and can bring it in-house whenever you want.
Are you still an AdWords agency?
Google AdWords was renamed Google Ads in 2018. We manage the same Search and Shopping campaigns AdWords used to run, plus Performance Max, YouTube and Display.
What do your PPC campaign management services include each month?
Search-term mining, negative keywords, bid and budget changes, ad and asset testing, Shopping feed fixes, landing-page recommendations and a monthly report on CPA, ROAS and revenue.