Why It Works
The Case for Influencer
UGC That Converts — 4× Better Than Brand Ads
User-generated content (UGC) from real creators generates 4× higher click-through rates and 6× more engagement than traditional brand-produced advertising. Our influencer campaigns are designed to produce authentic, platform-native Reels that audiences actually trust — not polished ads they scroll past.
6 Months Ads Rights — Run UGC as Paid Ads
Growth and Scale plan clients receive 6 months of Ads Usage Rights on every reel delivered. This means you can run the exact creator video as a paid dark post or boosted ad on Meta and Instagram — without producing separate ad creatives. Brands running influencer UGC as paid ads see 30–60% lower CPMs and significantly higher CTRs than standard brand creatives.
Nano & Micro Creators Drive Higher Real ROI
Smaller influencers (5K–20K followers) consistently outperform celebrity endorsements on engagement rate, audience trust, and cost-per-result. Our network is built around real community leaders in specific niches — beauty, fitness, food, lifestyle, fashion, tech, and more — not vanity numbers.
Full Transparency via Google Sheets
Unlike agencies that pick creators behind closed doors, we share every vetted profile in a Google Sheet — follower count, engagement rate, audience demographics, content niche, and sample Reels. You review everything and make the final call on who represents your brand.
Reels-First, Algorithm-Friendly Content
Instagram Reels and YouTube Shorts have the highest organic reach of any content format available today. Every campaign we run is built around short-form vertical video — maximising discoverability, shares, saves, and compounding brand awareness month over month.
End-to-End Campaign Management
From creator identification, vetting, negotiation, and onboarding to content delivery, quality review, go-live coordination, and post-campaign reporting — we manage every step. You stay in full control with zero operational overhead: review, approve, and track results.
Multi-Language & Regional Reach
India's most powerful audiences speak Hindi, Tamil, Telugu, Kannada, Bengali, and more. We run multilingual influencer campaigns across regional languages and tier-2/tier-3 cities, giving your brand authentic reach in markets most agencies completely ignore.
No Hidden Charges — Ever
The per-reel price is the total all-inclusive price. No agency markup on creator fees, no setup costs, no platform charges, no surprise invoices. GST is applicable additionally on the total service amount as per government regulations. Complete pricing transparency — always.
Pricing
Simple, Transparent Pricing
Pick your market. Choose your plan.
Starter
Micro-influencer UGC campaigns for brands building their creator marketing presence and content library.
- Micro-influencers (5K–10K followers)
- Minimum 30 reels (MOQ)
- Instagram Reels delivery
- Product kept by creator (no returns)
- Detailed content brief & creator coordination
- Google Sheet creator profile sharing
- Content approval workflow with revisions
- Basic post-campaign analytics report
- Organic use rights included
- No additional charges (GST extra)
Growth
Macro-influencer campaigns for established brands scaling reach, brand awareness, and paid ad performance.
- Macro-influencers (10K–20K followers)
- Minimum 10 reels (MOQ)
- Instagram Reels + YouTube Shorts
- Product kept by creator (no returns)
- Detailed content brief & creator coordination
- Google Sheet creator profile sharing
- Audience demographics verification
- Content approval workflow with revisions
- 6 months Ads Usage Rights (Meta & Instagram)
- Dedicated campaign manager
- Detailed analytics & post-campaign report
- No additional charges (GST extra)
Scale
Custom high-reach campaigns with 20K+ follower creators, multi-platform execution, and full ads rights.
- Macro & mega influencers (20K+ followers)
- Custom MOQ & campaign timeline
- Multi-platform (Instagram + YouTube + Regional)
- Creative direction & script review
- Full Ads Usage Rights (negotiable period)
- Dedicated campaign manager
- Weekly performance check-ins
- Full post-campaign ROI & attribution report
- Priority creator onboarding
All plans are fully customisable. Contact us to discuss your specific requirements and budget.
Product Policy: In the Starter and Growth plans, the product is shipped to the creator and remains with them as part of the brand collaboration. There is no requirement for product return. This is standard practice across the influencer marketing industry.
Pricing Transparency: The per-reel price is all-inclusive — there are no additional charges beyond what is listed on this page. GST is applicable additionally on the total service amount as per prevailing government rates.
Ads Rights: 6 months Ads Usage Rights are included in Growth and Scale plans. This allows you to use the delivered reels in paid Meta and Instagram advertising campaigns.
FAQ
Common Questions
What is UGC and why does it perform better than traditional ads?
UGC (User-Generated Content) is content created by real people — not your marketing team. It feels authentic, relatable, and unscripted, which is exactly why audiences trust it far more than polished brand advertising. Studies consistently show UGC-based influencer campaigns achieve 4× higher click-through rates and generate 6× more engagement compared to brand-produced creative. Our influencer campaigns are designed to produce UGC at scale — giving you a library of real creator content for both organic posting and paid advertising.
What are Ads Usage Rights and why do they matter?
Ads Usage Rights (also called Whitelisting Rights) give you legal permission to use the creator's video content in your paid Meta and Instagram advertising campaigns. Without these rights, you can only enjoy organic reach from the creator's own profile. With 6 months of Ads Rights — included in our Growth plan — you can run the exact influencer reel as a paid dark post, boost it directly from your brand's ad account, or use it in retargeting campaigns. Brands running influencer UGC as paid ads typically see 30–60% lower CPMs and significantly higher CTRs compared to standard brand creatives. It's one of the highest-leverage assets in modern performance marketing.
How does the full campaign process work, step by step?
After you confirm the campaign plan, we build a detailed content brief and curate a Google Sheet with vetted creator profiles. You review and shortlist your preferred creators. We then handle all contracting, briefing, and product dispatch. Creators shoot and deliver the Reels, which we quality-check before sharing with you. For Growth and Scale clients, we simultaneously secure 6 months of Ads Usage Rights. The content goes live on creator profiles, and we send you a full post-campaign report covering reach, views, engagement rate, saves, and shares.
Do the influencers keep the product?
Yes. In Starter and Growth plans, the product is shipped to the creator as part of the brand collaboration and remains with them — there is no requirement for returns. This is standard practice across the influencer marketing industry. The product cost is separate from our service fee and is not included in the per-reel price.
Are there any hidden charges beyond the per-reel price?
No. The per-reel price listed is completely all-inclusive. There are no agency markups on creator fees, no setup charges, no platform costs, and no surprise invoices at campaign end. GST is applicable additionally on the total service amount as per prevailing government regulations. What you see is exactly what you pay.
What is the minimum order quantity (MOQ)?
Starter plan: Minimum 30 reels per campaign (micro-influencers, 5K–10K followers). Growth plan: Minimum 10 reels per campaign (macro-influencers, 10K–20K followers). Scale plan: Custom MOQ based on your campaign goals, budget, and timeline — we work backwards from your target reach and cost-per-view to recommend the right quantity.
How do you vet and select influencers?
Every creator in our network is manually reviewed across six criteria: follower authenticity (fake follower and bot detection), engagement rate quality, content style and production value, audience demographics (age, gender, top cities), niche relevance to your product category, and brand safety history. We then share a curated Google Sheet with the shortlisted profiles — Instagram handle, follower count, engagement rate, audience breakdown, and sample Reels — so you can review and approve before we onboard anyone.
What is the difference between nano, micro, and macro influencers?
Nano influencers (1K–5K followers) have hyper-loyal, highly engaged communities — ideal for hyper-local or niche product launches. Micro influencers (5K–20K followers) balance strong engagement with meaningful reach — the sweet spot for most D2C and e-commerce campaigns. Macro influencers (20K–100K followers) offer broader reach with slightly lower engagement rates, ideal for brand awareness at scale. We primarily work with micro (Starter plan) and macro (Growth plan) creators, where the ROI on influencer investment is typically highest.
How long does it take from campaign confirmation to reel delivery?
Typically 10–21 business days from campaign confirmation — covering creator selection, product dispatch and delivery, briefing, content creation, our internal quality review, and final delivery. This timeline can vary based on product shipping speed to creator locations, creator availability and scheduling, and the number of revision rounds requested.
Which platforms and languages do you run campaigns on?
Our primary platform is Instagram (Reels). Growth and Scale plans also include YouTube Shorts. We can extend to regional short-form platforms like Josh, Moj, and ShareChat on request. For language, we run campaigns in English, Hindi, and all major Indian regional languages — Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, and more. Multi-language campaigns are highly effective for brands targeting tier-2 and tier-3 city audiences.
Can we use the influencer content on our own social media channels?
Yes. All delivered UGC content can be reposted on your own brand's organic social media channels across all plans. For paid advertising — running the content as Meta/Instagram ads — you need Ads Usage Rights, which are included for 6 months in the Growth plan and fully negotiable in the Scale plan. Starter plan content is licensed for organic use only.
Do you work with D2C brands, FMCG companies, and service businesses?
Yes. Our influencer campaigns are designed for D2C brands, FMCG companies, e-commerce stores, fashion and beauty brands, food and beverage businesses, health and wellness products, and service-based brands looking to build awareness and trust. If you have a product or service with a clear target audience, we can build a creator campaign around it.