Overview
PPC & Performance Marketing Strategy
Google Ads is easy to spend money on and hard to make money from. Our PPC services in India start with the unglamorous part: fixing conversion tracking, separating brand from non-brand search, and working out what a lead or an order is actually worth to you. Only then do we build campaigns.
We run Search, Shopping, Performance Max, YouTube and Display as one account with one goal. That is the performance marketing side of our work: ROAS targets, conversion tracking and profitable customer acquisition, reviewed every week. If you were looking for a performance marketing agency in India, this is where that work now lives, alongside PPC management and landing-page optimisation.
Working with D2C, education and B2B brands as a PPC company in India, we see the same pattern again and again: plenty of clicks, unclear revenue. Fixing measurement first is what turns Google Ads from a cost into a channel you can confidently scale.
Why It Works
Why Choose Our Google Ads Agency
Conversion Tracking Before Scaling
Most wasted ad spend comes from bidding on broken data. We audit GA4, Google Tag Manager and offline conversion imports first, so Smart Bidding optimises toward real leads and sales.
ROAS Optimisation, Not Click Buying
Campaign structure, bid targets and budgets are set from product margins and lead-to-customer rates. We scale what is profitable and cut what isn’t, every week.
Full-Funnel Google Ads Management
Search captures demand, YouTube and Display create it, and remarketing closes it. We manage the Google Ads stack as one system instead of a set of isolated campaigns.
Accounts and Data You Own
Your Google Ads account, your data and your creative stay yours. We never run campaigns from agency-owned accounts, and you have full access from day one.
Industries
Google Ads Management for Indian Businesses
D2C & Ecommerce
Shopping and Performance Max campaigns with clean Merchant Center feeds, optimised to ROAS after returns and RTO.
Education & Coaching
Lead generation campaigns for courses and admissions, with CRM sync so bids optimise toward enrolled students.
Real Estate
Project-level search and YouTube campaigns tuned for site visits and qualified enquiries, not just form fills.
B2B & SaaS
High-intent search campaigns and offline conversion imports that connect ad spend to pipeline.
Pricing
Simple, Transparent Pricing
Choose the plan that fits your goals.
Starter
Google Search campaigns for businesses getting started with paid search.
- Google Search campaigns
- Conversion tracking with GA4 & Tag Manager
- Keyword & negative keyword management
- Monthly performance report
Growth
Search, Shopping and Performance Max with weekly optimisation.
- Search, Shopping & Performance Max
- Merchant Center feed management
- Weekly bid & search-term optimisation
- Ad copy & asset testing
- Landing-page CRO recommendations
- Bi-weekly reporting
Scale
A full Google Ads programme with a dedicated PPC specialist.
- Search, Shopping, Performance Max, YouTube & Display
- Dedicated PPC specialist
- Offline conversion imports & attribution
- Remarketing & audience strategy
- Weekly reporting & strategy calls
All plans are fully customisable. Contact us to discuss your specific requirements and budget.
FAQ
Frequently Asked Questions About PPC
How much do PPC services in India cost?
Our management fee is shown in the plans on this page and depends on account size and complexity. Ad spend is separate and is billed by Google directly to your account. We recommend an ad budget based on cost per click and lead targets in your category.
Is PPC the same as performance marketing?
PPC is one part of performance marketing. We apply a performance marketing approach, meaning ROAS targets, conversion tracking and profitable acquisition, to Google Ads. Facebook and Instagram advertising is handled by our Meta Ads service.
Do you manage Performance Max and Google Shopping campaigns?
Yes. We manage Merchant Center feeds, Shopping campaigns and Performance Max asset groups, with brand and non-brand search separated so reporting stays clear.
Will I own my Google Ads account?
Always. Campaigns run in an account you own, and you keep full access to all data, audiences and conversion history even if you stop working with us.
Can you audit our existing Google Ads account?
Yes. A PPC audit reviews structure, search terms, bidding, tracking and landing pages, and gives you a prioritised list of fixes whether or not you hire us to run the account.
Do you manage Google Ads for businesses in Mumbai and other cities?
Yes. We are based in New Delhi and manage PPC for brands in Mumbai, Bangalore, Pune and across India. Campaigns can target any city, state or radius, wherever your customers are.
What should the best PPC services in India include?
Accurate conversion tracking, a clear account structure, weekly search-term and bid work, landing-page recommendations and reporting on cost per lead or ROAS. If an agency can’t show you those, keep looking.
Is PPC the same as search engine marketing?
Search engine marketing usually means paid search, and pay per click advertising on Google is the biggest part of it. We manage PPC ads on Google Search, Shopping, Performance Max and YouTube as one account.
Can you work with smaller ad budgets?
Yes. With smaller budgets we focus on a tight set of high-intent search keywords first, then expand once cost per lead is proven.